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Saturday 28 August 2010

Disco Matt-ers - "Beefing Up Beyond"


“BEEFING UP BEYOND”
DISCO MATT-ERS
SATURDAY 28TH AUGUST


Firstly welcome to the new addition to the Disco Matt family of posts, Disco Matt-ers, a concept born out of the need & desire to create a vehicle to allow us to delve deep into the issues of the day and answer many of the questions you yourselves are asking. We will tackling topics of the day, exciting changes in the club, bar & events scene and also dealing with the tricky issues that the more mainstream press outlets tend to avoid. As a result we will be pushing the boundaries a little but in doing so will give club & bar owners, promoters, event organisers, D.J.’s & scene figureheads the opportunity to respond, having put them on the spot in full & frank discussions & interviews. Disco Matters will deliver transparency & unbiased reporting with the ultimate aim, like all of our posts, to make the scene a stronger & richer place.

So without further ado, let’s crack on with our first Disco Matt-ers entitled “Beefing Up Beyond” which is as a result of our recent special report on the massive afterhours phenomenon that is Beyond, a club brand that has very much dominated the gAylist clubbing market in recent months and has, as a consequence, been under microscopic attention resulting in a few issues that we highlighted in our recent special report “Disconcerting Developments”. Therefore, in the spirit of fair play we thought it only right to allow those people in a position to respond to the issues, the right to reply, so in two exclusive interviews we pose questions Beyond’s promoter Steven Sharp & the forthcoming “Super Size” party room two host Oliver Mohns.

Steven Sharp is one half of the famous D.J./Producer duo that is The Sharp Boys, who have been at the cutting edge of the music scene for well over 15 years, amassing a myriad of club residencies & music mixes in their time within the Industry. However, Steven has also branched out into the club promoting game and is the man behind the recent successes of Monday morning afterhours club Orange and can now also add the Beyond feather to his promotions cap. In advance of the massive Bank Holiday party “Super Size”, we posed some probing questions on recent & future developments in the life of this amazing afterhours club asking.....

Disco Matt: So, welcome back to promoting Beyond and tell us, why the short break away?

Steven: Thank you very much, it’s great to be back and the reception I have had from the clubbers, D.J.'s and staff alike has been extremely positive and warm hearted. In all honesty Craig was concerned that promoting two major parties (Beyond & Orange) within 24 hours of each other was taking its toll on my health. On some of the Bank Holidays I was inside a club for nearly 30 hours with just 6 hours rest between the shifts. I’m still promoting both clubs but what has changed is I now have a wonderful assistant Philippe Giovanni Chiarella who is spot on and can thankfully take some of the pressure off me, he has made a huge difference and he is fantastic to work with.

We were really impressed with the impact & changes you made first time round, although, certain elements have recently affected the quality & feel of the club. What are your priorities now you are back promoting this fabulous club?

On your first point I thank you for noticing, I have been involved with Beyond since the beginning and have always had a passion for the night, but I do need to add that all clubs go through phases of ups and downs, we are in a recession after all and clubland is currently more unpredictable than ever. It upsets me if some clubbers feel certain nights didn’t live up to memorable others but I always endeavour to make sure everyone who attends Beyond will have the best time possible. I’m very approachable and will deal with any concerns that anybody has with their Beyond experience. Customers have less disposable cash for their entertainment than ever before so I am truly grateful when they decide to visit one of my nights. If you do have a problem ask any member of staff to radio Steven Sharp and I will do my upmost to resolve it.

Tackling the main issue we raised in our special report, what steps are being taken to manage the straight/gay mix in the Beyond?

We have a great team of door pickers (headed by Tom Fuller – who previously ran the legendary door at Turnmills for over 15 years) and security who all are more than aware that Beyond is predominately a gay party. We do not allow groups of straight guys or girls into the event. Obviously many gay customers have numerous straight friends who like to go clubbing together. Occasionally like with all club nights a problem customer sometimes slips through the net, but I can assure you that if a gay person has any concerns about a fellow customer or has received any form or hostility, aggression or homophobia I will eject them from Beyond with immediate effect, and believe me I have on the thankfully rare occasions. If I witness anyone being rude to the door staff when I am assisting getting the queue in quickly I will turn them away at the till without hesitation. It is however never an easy thing to get the exact mix of straight/gay correct to make every single clubber at Beyond completely 100% happy every single week, but I honestly feel overall, we do a great job. All my promotional activities with the night are aimed at the gay market, you won’t ever see our ads in straight magazines, we are proud and welcoming of our fabulous gay customers, you guys made the club what it is today and we will never forget that. The whole team puts on this night for YOU!

There is a question mark over the power that the security have on entry to the club & the preferential treatment they sometimes employ. How will you be managing this?

Our Security team are very experienced and I have never witnessed any preferential treatment to Straight people. If I did I would obviously deal with it immediately. I promote two nights in Vauxhall with the same team and I personally hold the highest respect for them. They are fair and professional and if I ever have a concern about anyone either at the door or inside the venue they assist me swiftly and efficiently.

Clearly, we were impressed with how you personally dealt with the incident involving the violent act against us in the club recently. However, having been informed of an increasing amount of similar incidents, what is your stance on this & how do you see it being managed out of Beyond?

As I have previously stated I am completely approachable and if any such incident is brought to my attention I will establish the facts and make a decision. Anyone can contact me through email privately on my “stevenreactsharp” Facebook page and I invite any clubbers who have experienced any type of aggression to get in touch. I am a total pacifist and condemn violence in any form. From a D.J. perspective as one half of the Sharp Boys I have fortunately travelled the world playing both gay & straight clubs and in over 16 years in this career the most fights or aggressive behaviour I have ever witnessed is always in straight clubs which makes me even more proud to be gay and the gay scene in London so much more friendly and warm. As a promoter the last thing I want to do is to change this unique quality that sets our scene aside, if anything I want to embrace it. With every event I promote I strive to create the most relaxed environment for happy clubbers regardless of their sexuality who want to have “FUN” and respect their fellow dancing companions. If there was no “fun” in clubland then we all might as well stay at home, drink a hot chocolate and watch “Last of the Summer Wine”!

Turning to the club itself, we here that changes have been made to the venue, so can you tell us about the major ones?

Well, well, well...it’s all very exciting....where do I begin?? The Main floor at Area now has a custom built two tier stage which will mean that we can produce bigger shows than ever before! The floor level stage has a multi revolving centre piece which is incredible and a brand new rig of astonishing lights. The staircase which used to host one of our coat checks has been removed and the ceiling above the main floor bar has now been pulled back to create a spectacular new high performance stage with projections and additional lights. Over in the all new extended Black Box the wall between the Chapel bar and the dancefloor has been knocked down, it has made a huge difference and is almost unrecognisable; I’m sure the loyal Beyond devotees will be impressed, the whole production team has been working 18 hour days to get to where we are and it shows!

Beyond is always extremely popular on Bank Holiday weekends, what are your expectations for the forthcoming “Super Size” event and what can we expect in terms of music, performances & entertainment?

As I have always said to people Beyonds’s music really does speak for itself. I’m very fortunate to be working with such a talented and dedicated group of unique mixing maestros who know their craft –let me try to explain why I rate them so much: Beyond every single week from now on will start at 4:30am with the Masterplan Man who always gets the party off to a blinder Paul Christian. Musically, Paul is genius! deep & tough in equal measures, he sets the mood perfectly, his building technique is sublime – I’m a big fan! Then we come to David Jimenez; a man with an astonishing ear for the fiercest beats in the land and a heart for the deepest bleeps in mankind! Gonzalo Rivas is the maverick of the team, totally versatile, always flawless and I have never heard him and not been impressed. Then there is Hifi Sean – a secret weapon of Tough Grooves with Disco influence, forever the perfectionist, sensational delivery every time. From Sweden via Berlin we have D’Johnny – the master of anticipation and sonic corruption, dark & uplifting in equal measures – he always rocks! Lest we forget Jamie Head, his tough funky house is as bright as his smile!, a wicked sorcerer of relentless house with a unlimited talent! So we head to our main floor key operators & first Steve Pitron, the wizard who creates a unique form of Beyond magic every time! Acapellas a plenty on top of the finest cutting edge new music around – Steve sets the blueprint for every aspiring new D.J. to follow! Mikey D tones and directs the Main Floor with multiple peaks like there is no tomorrow!, contemporary house with his extensive palate for hands in the air mayhem! Mr Alan K has recently been flying the international Beyond flag in Mykonos & Amsterdam alongside other UK cities. His always euphoric and uplifting style has propelled him into one of most popular D.J.’s at Beyond – I don’t call them my “Beyond Perfection D.J. Team” for nothing as they never fail to raise the standard of afterhours clubbing. Also for Beyond “Super Size” we have invited the German Club “Sexy” to this event to add yet another unique element to this weekend. The main stage show will have a “Burlesque” feel to it with a five foot martini glass and the biggest dance troupe we have ever booked! Our fantastic artistic directors Shaun Capewell & Elektra have been so busy purchasing the costumes and walking the dancers through the choreography. I have headed into the Sharp Studio and edited with James Hurr the soundtrack to the show and full rehearsals have been ongoing throughout the week at the venue. Another exciting addition to the event is the much anticipated return of the futuristic performance artist, Globot, who has been extremely popular on his previous visits. If you have never experienced a 9ft Robocop shaped walking LED Giant dancing next to you and your friends then Beyond “Super Size” is the place to head to this weekend! As always we like to push the Bank Holiday boat out further than the others so we have not one but two incredible PA’s: Supersexy Cass Fox who is amazing live and recently rocked Brighton Pride with her huge hit “Touch Me” plus the wonderful Peyton is back! He is one of the sweetest guys and very popular with our crowd. He completely rocked Area last year for one of my “Orange Summer Of Love” parties so he is always welcome – his vocal is divine! It really is set to be the biggest Beyond ever!

We also took the opportunity to talk with Oliver Mohns, the man behind Evolved events and previously responsible for promoting Matinee in London. In a rollercoaster year, Oliver has tackled a number of challenges and is now working closely with the Orange Group, not least hosting the second room at beyond “Super Size” this Bank Holiday. So we asked......

Disco Matt: Following recent developments, we see that you will be part of the Beyond “Super Size” event this weekend. How did that come about?

Oliver: Well after Craig and myself decided to cooperate and work together on some of his projects he ask me for a great International brand to host the newly re-designed black box which now will be known as the chapel bar.

So, you will be bringing the German club “Sexy” to London. Tell us a little bit about the brand & your connections with it?

“Sexy” is Cologne’s answer to the Spanish mega brands out there at the moment. It’s a very stylish and exciting monthly party with the biggest International guest D/J’s and performers and in an amazing venue called the Opernterassen. Its run my Andreas Linek and Chicos event, Cologne's biggest club promoter who also run the yearly Colours event for 10.000 gays in a stadium at Cologne pride.

We hear that “Sexy” will be taking over room two (formerly known as the Blackbox). How do you see the re-designed space working & appealing to the Beyond crowd?

Well the black box itself was before a dance space separated from the bar and it was quite boxed in. Now Craig and his team have opened it up to the bar with the massive church stained galls window as visual focal point at the end of the room. It really is now more like a 2nd main floor, which makes it very exciting and I’m sure Beyond and all other clubs at Area will benefit from the redesign.

The line up in this room includes two international artists, Sexy’s resident D.J. Roni & La Demence’s Andre 1, What will they be bringing in terms of music style to this Beyond event?

Rony is Cologne’s Chico’s events resident D.J. and a very famous producer in Germany who had some massive hits with last year’s “I feel Love” remake and this year’s “Colours” theme tune “Colour of Love” His style is quite progressive and tribally but still full of energy with a few vocals and anthems thrown in for good measures. The same counts for Andrei Stan, he is very young and talent D.J. and already resident at the massive La Demence party and Box club in Brussels , he got the amazing ability to just read the crowd and play the right music at the right time and to lift the crowd up even at 11am in the morning.

Will you be D.J.’ing at Beyond Super Size & if so what can we expect from your set?

I will be playing my first ever Beyond set in the “Sexy” room and I’m determent to make my set one of the highlights of the night. I want that people remember Beyond “Super Size” for the rest of the year not only in terms of the amazing production but also the music.....I see you all there hopefully.

Finally, we turned back to Steven to point us into the future of Beyond and what we can expect from him & the brand, posing the question.....

Looking onward from the Bank Holiday, is there anything special we need to keep our eyes out for like new D.J.’s, club combo’s etc?

Steven: Beyond is forever evolving and the new interior alterations at Area give the team & me a whole new chapter to write in its future history. One thing I like to think I am not is complacent, so there will be lots of new themed parties and full performance shows over the forthcoming weeks and months. The new stage set up now enables me to book many more regular PA’s than before and my provisional enquiry list is looking very promising! The final details of a brand new membership card scheme are also being fine tuned ready for an Autumn launch. There are lots of new plans in store, I am very confident I won’t let any of you down, so in short we really are entering a brand new exciting era for the club which personally I can’t wait to explore, envisage and deliver for you all!

Now, having seen the changes made to Area for ourselves at Onyx “Digital” last night, we can certainly vouch for many of the improvements, which, once bedded in, should prove very popular with the Beyond faithful. The opening of the Black Box is a triumph & will boost the appeal of the space and in combination with the increased size of the main room dance space, means this upcoming Bank Holiday “Super Size” experience should be a less cramoed & more comfortable one.

We would like to thank both Steven Sharp & Oliver Mohns in being so candid with their responses and take the opportunity to wish both them & the whole team involved with Beyond, a fantastic “Super Size” Bank Holiday party and be rest assured that, despite commitments this weekend, we will be back to Beyond very soon. (DISCO MATT)

1 comment:

  1. i would just like to say what a fantastic article which was full of really interesting & exciting news.

    i live and dj in edinburgh and and am known as DOWZER although my full name is MICHAEL DOW and have had the priviledge of knowing the sharp boys for a few years now and i constantly think to myself "IS THERE NO STOPPING THESE GUYS" but after reading this article it seems the anwser is NO!!

    EDINBURGH is severly lacking in terms of DECENT nights and i like to think im lucky to be playing at one of edinburghs biggest saturday gay night @GHQ and most of my influences come from you guys down in london.

    it's been a few years since i have been to BEYOND & FIRE but from what im reading it's getting even bigger & better ;-)

    well done steven,keep up the good work xx

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